Prospecting Strategy

Social media is one of the essential tools for modern marketing solutions that can both improve the efficiency of the company and worsen it. Wherein, these opportunities can be so important for the development of contemporary brands that they are already helping banks, shops, and other companies use different media to reach potential audiences faster and easier . Moreover, these media are able to change the methods and tools for selling goods and services in the future. First of all, already now, most companies have profiles in the popular social networks to communicate with clients and earn their trust. Nevertheless, in the future, social media can allow brands to abandon representation offices in distributor networks completely as social networks will develop opportunities for selling and buying various goods and also for ordering services through a certificate system. Besides, it is a well-known fact that most products are sold better when they are promoted through recommendations to friends and relatives since this is the most weighty advice. Social networks will allow most companies and businesses to cut their spending on marketing campaigns since they will no longer have to actively provide information about their reputation since it can be tested through their social media pages. It is also important to consider that social media can help future businesses create more effective collaborations with each other. At present, in order to create a successful cooperative work of two brands, it is crucial to develop a joint product or marketing campaign in order to interest the public. Nevertheless, in the future, companies could leave comments, notes, videos and other things on each other's pages without agree in order to interest the audience of a competitive or cooperative business. In this way, in ten years, the system of sales and promotion can be wholly changed due to the fact that social media play an influential role in the development of modern marketing.

Wherein, one example of the interaction with the CRM system that I experienced is the Starbucks strategy for customers. I noticed that they use this tool when liked one of the posts with their photos of coffee on one of the pages on Facebook. The fact is that the CRM requires to save all possible information about a potential or existing customer . Since Starbucks follows this rule, they subscribed to my Instagram page after a while that allowed me to consider their products more closely. Subsequently, I also visited one of their restaurants and issued a special card for a regular buyer because of which I receive promotional offers via SMS messages and e-mail. Thus, although many coffee shops are present in my city, I use Starbucks restaurants more often because of this system. As for the positive impressions of this interaction, the brand is doing the right thing when creating a loyalty program and trying to interact with the client through some kind of periodicity that allows the potential audience to remember about it more often than about competitors. Moreover, Starbucks is one of the companies that try to use social media as an additional advertising project since their posts and photos are attractive and exciting not only for their regular customers but also for people who are not interested in buying their products. At the same time, like any system, this tool has drawbacks that are related to the frequency of communication with the client. Many modern businesses use marketing through e-mails to attract customers which creates a negative attitude toward most of the promotional letters. At the same time, regulation of the frequency of receiving such messages by the user could resume a positive attitude to advertising campaigns. This article was composed by Jon Jones.  More my works you can see  at  https://primeessay.org/free/Management/organizational-context.html  and recomended to all of you!