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The Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Certification Exam is designed for professionals who want to demonstrate their expertise in the area of Salesforce Marketing Cloud administration. This certification is perfect for individuals who are responsible for managing and maintaining Marketing Cloud accounts, as well as for those who work on campaigns and marketing automation.

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The Salesforce Marketing-Cloud-Administrator Exam consists of 60 multiple-choice questions that must be completed within 90 minutes. The test is computer-based and can be taken at a testing center or remotely. A passing score of 65% or higher is required to obtain the certification. The certification is valid for two years, after which the individual must retake the exam to maintain their certification status. Achieving the Salesforce Certified Marketing Cloud Administrator certification demonstrates an individual's expertise in Marketing Cloud administration and can be a valuable asset in pursuing career opportunities in this field.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q75-Q80):

NEW QUESTION # 75
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

  • A. IP ramp -up is important to establish a positive sender reputation.
  • B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
  • C. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
  • D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

Answer: A,D


NEW QUESTION # 76
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

  • A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
  • B. Import employee email addresses into All Subscribers with an "Active status
  • C. Ask employees to use personal email addresses instead of corporate email addresses
  • D. Ensure employees have opted in to the test email list or data extension

Answer: A


NEW QUESTION # 77
What functionality is contained in Journey Builder that does not exist in Automation Studio?

  • A. The ability to send an email to a Salesforce audience.
  • B. The option to convert a qualified Lead to a Contact.
  • C. Flexibility to wait based on duration or a specific time.
  • D. Native execution of a Server-side JavaScript activity.

Answer: B


NEW QUESTION # 78
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers

  • A. Change Character Encoding to UTF-8
  • B. Change Column Delimiter to
  • C. Change Format to xml
  • D. Select Unicode Output

Answer: A,D


NEW QUESTION # 79
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported.
Which error code would the file contain for this record?

  • A. Invalid Email Address
  • B. Skipped Records
  • C. List Detective
  • D. Restricted Values

Answer: C


NEW QUESTION # 80
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