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NEW QUESTION 35
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.
- A. You need to associate the client's website pixel with the product catalog in the Ad Account.
- B. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
- C. You need to associate the client's website pixel with the product catalog in the Business Manager.
- D. You should run remarketing campaigns without the Facebook pixel.
- E. You need to create a new pixel and re-upload the product catalog.
Answer: B,C
Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.
NEW QUESTION 36
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
- A. You should see who from that customer base is also connected to your client's fan page.
- B. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
- C. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
- D. You should go into location and see where current customers are really from.
Answer: B,C,D
Explanation:
Explanation
The main insights you should be looking from a database of customers you've uploaded should be several things:
* Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.
* Page Likes: Information regarding top categories or other fan pages that people interact with.
* Location: Region, country or city for your customer database. Language that they speak.
* Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.
* Household: Income, household price/size/market value, spending methods, and habits.
* Purchase: Purchase behavior on several fronts.
For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.
NEW QUESTION 37
What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.
- A. Brand Awareness
- B. Ad Recall
- C. Purchase Consideration
- D. Cost Per Click
Answer: A,B,C
Explanation:
Explanation
Facebook did a huge research back in 2015 to figure out how the video had an impact on brands when running campaigns.
To see the full report go to: The Value of Video for Brands
They realized that video ads could have a huge impact on three aspects from a user perspective:
1. Ad Recall
2. Brand Awareness
3. Purchase Intent
The more seconds people view a video, the better metrics got.
Keep in mind that you might get questions pertaining Brand Lift studies in your exam.
NEW QUESTION 38
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.
- A. Increase age range to 20-60
- B. Include Mexico in countries being targeted
- C. Take out "Canada" from geographic targetting
- D. Take out the "red color" interest
- E. Include interest in shoe sizes 32-28
Answer: D
NEW QUESTION 39
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