"Progressives build massive, cloaked online powerhouse"

by Lachlan, Markay;
Axios;
March 27th, 2022;

The network, operating under the name Real Voices Media, uses apolitical, nonideological content to build up audiences. It then leverages the crowd on behalf of clients in what experts say is a potent persuasion strategy.

Example: Facebook and Instagram users in Michigan started seeing ads last month promoting stories by a new news site, the Main Street Sentinel. The aggregated content — from both news sources and the White House itself — touched on skyrocketing gas prices and broader price inflation, blaming corporate price gouging and Russia's invasion of Ukraine and mirroring lines from the Biden administration.

It's not clear who's behind the site. Its listed publisher, Star Spangled Media LLC, was formed last month in New York and lists a registered agent service as its only officer.

RVM oversees the digital properties under its umbrella. But their front-facing content is produced by creators recruited and trained to originally build social media followings focused on specific states and topics.

During the 2020 cycle, influence among nonpolitical obsessives was used to serve voter registration and turnout ads in key swing states through a host of RVM pages.

https://bit.ly/3iMDIAA
#election2020 #election2022 #election2024
"Progressives build massive, cloaked online powerhouse" by Lachlan, Markay; Axios; March 27th, 2022; The network, operating under the name Real Voices Media, uses apolitical, nonideological content to build up audiences. It then leverages the crowd on behalf of clients in what experts say is a potent persuasion strategy. Example: Facebook and Instagram users in Michigan started seeing ads last month promoting stories by a new news site, the Main Street Sentinel. The aggregated content — from both news sources and the White House itself — touched on skyrocketing gas prices and broader price inflation, blaming corporate price gouging and Russia's invasion of Ukraine and mirroring lines from the Biden administration. It's not clear who's behind the site. Its listed publisher, Star Spangled Media LLC, was formed last month in New York and lists a registered agent service as its only officer. RVM oversees the digital properties under its umbrella. But their front-facing content is produced by creators recruited and trained to originally build social media followings focused on specific states and topics. During the 2020 cycle, influence among nonpolitical obsessives was used to serve voter registration and turnout ads in key swing states through a host of RVM pages. https://bit.ly/3iMDIAA #election2020 #election2022 #election2024
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