Whatever the motivation, it appears that business plans are focused on the fundamentals. They must include solid analysis and projections. The importance of a easy format that is read quickly is greater than ever. If you want people to be able to read the business plan you develop--and most people do--then my advice is keep the plan easy to read. Don't mistake your business plan as a thesis or a lifetime project. Keep the format and wording simple, and keep it short.
Do not confuse simple formats and words with basic thinking. You haven't fully developed your concept, therefore it's essential to keep things simple. This is to ensure that you are able to communicate your point quickly and efficiently to anyone reading it.
With that said, let's get down and personal in order to simplify our plans.
You need to be clear and concise in your writing. A well-written business plan is simple to read. Your business plan will be read by people who can read it. They'll even try to read it at the phone or looking through their emails. If you're writing the classic American novel, avoid the long prose. These are some helpful tips when making your plan.
If you're trying to convey a message do not use long, complicated sentences. A shorter sentence is acceptable and is easier to comprehend.
Beware of acronyms, jargons, and buzzwords. While you may know that NIH stands for "not invent here" and KISS means "keep it simple stupid", this does not mean that everyone else has the same knowledge.
Use simple, clear language like "use," instead of the "utilize," and "then," instead of "at this time."
Lists are a great use of bullet points. They aid readers in absorbing information faster.
Avoid "naked" bullet points. If necessary, explain them briefly. Unexplained bullet points can be confusing.