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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q103-Q108):

NEW QUESTION # 103
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

  • A. Subscribers who have submitted spam complaints in the last week.
  • B. Subscribers who have opened an email in the past 30 days.
  • C. Subscribers within a 30-mile radius of a zip code.
  • D. Subscribers who have not clicked in the past three months.

Answer: B,D


NEW QUESTION # 104
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

  • A. Use Subscriber data to dynamically populate email content
  • B. Send generic content to appeal to all audicences.
  • C. Send Multiple emails a day to keep the brand top of mind
  • D. Set Cadence Expectations to front with Subscribers

Answer: A,D


NEW QUESTION # 105
NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

  • A. create a schedule automation to import the file and send two email each time when changes were detected.
  • B. create a file drop automation to import the files when placed on the specific directory on the
    .... FTP.
  • C. create a schedule automation that runsevery 15 min to import the file multiple times a day.
  • D. create and AP drivento put the data directly into data extension when any data is changed.

Answer: B


NEW QUESTION # 106
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads
etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand
ensure subscribers are getting the best experience possible.
Choose two answers

  • A. style or text for when images do not display automatically
  • B. use custom corporate font to match NTObrand
  • C. add background colors that match branding
  • D. let them be completely image based

Answer: B,C


NEW QUESTION # 107
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

  • A. Business Unit Access Permissions
  • B. User Roles and Permissions
  • C. Shared Data Extension
  • D. Date/Time Range fro Access

Answer: A


NEW QUESTION # 108
......

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