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NEW QUESTION 24
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. People who have clicked any links on a Canva in the past 180 days.
- B. People who have opened a Lead form but have not submitted data in the past 180 days.
- C. People who have visited your website in the last 365 days.
- D. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- E. Your customer database from the last 5 years.
- F. People who have opened your mobile app in the last 92 days.
Answer: A,D,E,F
Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.
NEW QUESTION 25
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
- A. You should unify both audiences into one, as your ad sets are competing with each other.
- B. You should stop spending more money on the audiences where you have spent 80% of the budget.
- C. You should continue running the ads, as they are working properly.
- D. You should stop using the audience where you are spending 20% of the budget.
Answer: A
Explanation:
Explanation
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.
Your best approach is to unify audiences and run one ad sets with two different ads.
NEW QUESTION 26
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.
- A. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
- B. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
- C. You need to change frequency cap to 3 with post interaction campaigns.
- D. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
- E. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
Answer: A
Explanation:
Explanation
About ad sequencing
Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.
Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.
Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.
Use sequencing when:
* You want to reach a broader audience with several different ads that tell a story.
* You want to try different ways of engaging a broader audience.
* You want to tell a story about a brand.
NEW QUESTION 27
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
- A. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
- B. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
- C. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
- D. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
- E. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
Answer: B
Explanation:
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.
NEW QUESTION 28
Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.
- A. You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
- B. Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
- C. You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
- D. You can do direct response marketing to new audiences.
- E. You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
Answer: A,B,C,E
Explanation:
Explanation
Facebook TRP Buying has the following benefits primarily:
* Incremental Target Audience Reached: Measured across 42 US campaigns, when TV and Facebook were combined, advertisers saw a 19% increase in targeted reach versus TV alone. When Millennials were the target audience, incremental reach increased to 37%.
* Efficiency: Across the same 42 campaigns, Facebook impressions were two times more likely to hit their target audience than TV impressions. This means advertisers spent less to reach their target audiences.
* Effectiveness: A study by Nielsen of seven recent campaigns showed that, compared to people who saw TV alone, people exposed to both TV and Facebook demonstrated a 3.2 percentage point increase in ad memorability, 11.5 percentage point increase in brand linkage, and a 22.7 percentage point increase in like-ability linkage.
* Measure Traditional Campaigns: With Facebook TRP buying, advertisers can measure traditional channels with online channels equally through third-party providers.
Facebook currently partnered with Nielsen Digital Ad Ratings in order to verify on-target impressions. Keep in mind that all TV marketing efforts that run in conjunction with Facebook TRP buying ads should be geared towards branding campaigns, not direct response campaigns.
NEW QUESTION 29
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