The technique of grouping keywords into topics that are relevant to the pages of your website is known as keyword clustering. A single cluster consists of the main keyword and many supporting, connected subtopics that relate to the main topic. By targeting multiple keywords per page rather than just one or two, keyword clustering increases the likelihood that content will be found online. Choosing one keyword to focus on while optimising each piece of content was once the standard procedure. However, with more recent, sophisticated search engine technology, optimising for keyword clusters has become a more common SEO technique.

How you can use keyword clusters in your content

Follow SERP analysis

The first thing to ascertain when performing SERP analysis is what is ranking for your desired keyword. Determine what kind of content is displayed on the top pages of websites that are most similar to yours in terms of niche and domain authority once you have identified what you need to generate and have determined that you can create that page on your website. Your website will benefit greatly from incorporating keyword clustering and a reputed SEO company can help you achieve this.


Identify core keywords

These will serve as the framework for the cluster. These need to be directly relevant to your company. They must both have a high economic value and match the search purpose. It is possible to determine the terms that appear in your list the most frequently using the frequency counter available in Google Sheets to automate the procedure. For beginners with a smaller list, it is sufficient to manually select the most well-liked and relevant terms from your list.


Divide keywords into groups

You will begin to notice patterns in your keywords after you have a substantial keyword list. You can find that visitors frequently use the same terms, phrases, synonyms, or subtopics in their search searches. The potential clustering and formation of keyword groupings are represented by these patterns. The terms in your clusters must have comparable search intent. Only include keywords to your clusters that you can actually expect your site to rank for.


Create pillar pages for the clusters

When your keywords are organised into clusters, they serve as a guide for how to write, improve, and arrange the material on your website. Your keyword clusters essentially stand in for the main subject areas of your website. These also go by the name "pillar pages." You must develop landing pages that specifically target each of those keyword clusters in order to carry out proper keyword clustering effectively. You should use proper on-page SEO  practices on the pillar pages for your keyword clusters.


Use blog content to reinforce

You can create blog content that supports your main keyword clusters to raise the ranking and content authority of your pillar pages. These blogs can concentrate on subtopics, inquiries, or longer-tail keyword phrases associated with your primary keywords. These web pages will group together on your website into "subject clusters" when you add additional material. To increase your chances of ranking for those higher-value keywords, your blog entries should link back to the relevant pillar pages.