It's 2022, and you're scrolling down Facebook. It hasn't changed much in the last few years, but there's something different about this post: it has some hashtags attached to it.
Sounds crazy? It is! But as we enter 2022, it seems like it's becoming more likely every day. Digital marketing Australia trends have evolved dramatically over the past few years—and they're not done yet!
So what will happen next year? How will marketers adapt their strategies to keep pace with these changes? Here are my predictions for how digital marketing will evolve over the next five years:
The rise of video content.
Video content is extremely popular, and it's not just because of the rise in smartphones. Video is a great way to educate your audience, build trust with them, build brand awareness and increase conversion rates.
Artificial Intelligence will streamline the marketing process.
One of the most exciting uses for AI in digital marketing is the ability to quickly and accurately identify the most effective marketing channels. Previously, you would have had to spend hours or days analysing different channels, but with AI, this process can be automated. The same goes for optimising campaigns and improving customer experience—AI can do all of this much faster than humans can!
Building Conversation and Storytelling.
You've probably noticed that the way we communicate has changed quite a bit in the past few years. We're not just selling products anymore; we're building relationships. People want to be engaged, feel like they're part of something bigger than themselves (and maybe even get free stuff), and share their stories with others.
Storytelling is one of the best ways to do this—it's a powerful digital marketing Australia tool for connecting people through shared experiences and emotions. It makes your brand more human, which means you'll build stronger relationships with your customers.
This is just the beginning of what we can expect to see in digital marketing Australia trends for 2022. There are so many ways that businesses can capitalise on these trends and grow their brand, but it all starts with a plan. If you have an idea of where your business could benefit from some new marketing strategies, then now is the time to start working on them!