SEO is an important marketing strategy for businesses. It helps them get their website on the first page of search results, which means more traffic and leads for their business. Local SEO Agency Canberra suggests that On-page SEO is all about making sure your website's content and code are optimized to rank well in search engines. But what about off-page SEO? What is it, anyway? And why should you care? Let's talk about both!
What Is Off-Page SEO?
Off-page SEO refers to anything that happens off of your website. Off-page SEO, to put it simply, is any activity you engage in to improve your position on search engine results pages (SERPs).
The Difference Between Off-Page and On-Page SEO
There are two types of SEO: on-page and off-page. On-page SEO is the optimization of your website. If you're looking to improve your website's search engine optimization (SEO), this is the area you should focus on.
On-page SEO includes things like improving your page titles, meta descriptions and keywords; ensuring that internal links are working properly; avoiding duplicate content; optimizing images for speed and quality; and ensuring that all pages listed in Google have a valid XML sitemap submitted to Google Webmaster Tools.
Off-page SEO refers to all other areas related to improving a website's visibility in organic search results without affecting its content (on-page). Local SEO Agency Canberra, explained in other word - building links from other relevant sites through proper link-building strategies such as guest blogging or using social media platforms like Facebook or Twitter with the intention of increasing traffic back to your site from these sources.
Techniques for Off-Page SEO You Should Try
However, off-page SEO doesn't happen by accident. To truly gain from them, you'll need to employ various strategies. Your aim should be rather straightforward:
- Obtain links from domains with authority and credibility.
- Encourage brand mentions.
- Boost your content sharing of yours.
- There are many methods available to you to assist in achieving those goals.
That said, what you do outside your site can greatly impact how well it performs in search results. If you want better rankings and more traffic from search engines like Google, then it may be time for some off-page techniques!