Although it's no 2k23 mt surprise when 2K announced a cover like this especially so late in the release, the underlying trend of the game itself probably implied that this might happen one day. Even with that being said it was not the brainchild of 2K, but J. Cole's. "Three and a half years in the past, when he was dunking in one break of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be in MyCareer and help you think about the possibility of that."

Ronnie 2K tells Complex. "I worked with our team on bringing this to the forefront, but it was appropriate to work with him. The moment we released that tease, everybody assumed it was going to become another NBA player...it lets us to experience style, culture, and the music which means 2K has a seat at the table."

NBA 2K has evolved from an ordinary product that was marketed as a novelty within the world of gaming. It's now a defining moment in the world of culture and the intersection of music, pop culture as well as fashion, sneakers and, of the course, basketball, has elevated the franchise to levels no other game has rivaled. With the release of its most recent edition, NBA 2K23, the game broke records when it announced J. Cole as the first ever rapper to appear on the cover of NBA 2K with the Dreamer Edition. Although it was certainly a surprise that 2K made a announcement like this at such a late stage in the rollout, the trend of the game's design probably suggested that this would happen one day. However, even with that said this wasn't actually the idea of Buy 2k23 mt 2K, it was J. Cole's.