SMS marketing uses text messages to promote business products or services. Therefore, it is also known as Texting or Business Texting. It is a great way to reach customers who are inaccessible via other advertising or marketing.
SMS Marketing messages are delivered directly to Mobile phones as text messages. Thus, its reach and accessibility far exceed all other digital marketing channels.
Text Message Marketing or SMS Marketing promotes your business directly to prospective customers. It is an effective way to promote products, services, and events. Besides, sending SMS messages can help increase customer retention. Loyalty programs using SMS Marketing have higher rates of success.