Writing and self-publishing a book is a significant endeavor and most writers do it with high hopes. As a result it’s wise to plan a book marketing campaign to improve your chances for success. Whether to hire a publicist or not is an important decision and some authors weigh handling their PR DIY. While you may make some headway, it’s time consuming and don’t over rely on...

  The rules for how to market a book are continuously being rewritten nowadays as self-published authors disrupt the mainstream book world. Each brings a unique perspective of what it takes to succeed outside traditional publishing channels. Many find success online in one way or another and extend their influence by writing books. Others have had challenges being picked up by big-time...

While most authors may have publicity managers to coordinate their book marketing campaigns, they must provide information and be available. There is an axiom that books can't promote themselves, which sums up the need for an author's involvement. Experienced publicists may be able to develop some campaign aspects, but the process is more authentic when information also comes from you as the...

It's no secret that book promotion services are in the spotlight lately as brisk sales continue in brick-and-mortar stores and online booksellers. If you're an author self-publishing your work, boning up on the greatest hits of book promotion can help as you plan your marketing. Most often, a mix of methods unique to your book is the wisest approach, and expect to increase some and...

If you're developing a branded business or professional practice, writing a book might be one of the wisest moves. Just check some information online about how to promote my book, and you'll see that you (and potentially your business) naturally receive the PR. There are multiple reasons books are excellent vehicles to build brands, and the biggest one is the launch publicity campaign. As...

Using social media to market products, including literary works, is a topic of much conversation these days. Anyone with a thorough grasp of book marketing services will tell you it plays a role if used well – and one opportunity is to hold a contest. It's a way to increase people's interest and your following while promoting your book. People enjoy competition with the...

  The opinions of others influence book buyers, and getting a buzz going often requires seeking reviews – but what if one is unfavorable? Book marketing services pros have some specific advice for you as the author about what to do and what to avoid doing. Before we get into specifics, it's vital to mention that writing is a business, and trying not to take a bad review too...